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More Cosmetics Marketers Set Their Sights Overseas

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By: TOM BRANNA

Editor

In an attempt to compensate for weak sales in their domestic regions, leading cosmetics and toiletry companies are turning their attention toward developing markets in Asia, Eastern Europe and South America in search of growth, according to the 2003 edition of “Cosmetics & Toiletries USA” from Kline and Company, Little Falls, NJ. According to the study, the U.S. cosmetics & toiletries market advanced just 1.7% in 2003, with dollar growth at its lowest level in 10 years. Sluggish econo...

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